The Kiwifruit Capital of the World, Te Puke is part of the Bay of Plenty region and conveniently located a short drive from its major centres – Tauranga, Rotorua and Whakatane.
New Zealand’s booming kiwifruit industry had its beginnings here. It’s now a major export crop: hundreds of local growers produce millions of trays of the traditional ‘Green’ and the luscious ‘Gold’ that are shipped out worldwide.
Te Puke has a thriving farming sector - based on dairying, cattle, deer and sheep. It is also known for honey and bee-related health products such as propolis.
The town has four white-sand beaches within 10 to 20 minutes drive. Visitors can choose from adventure activities such as jet boating, off-roading and surfing - or more relaxed swimming, boating and game fishing. Live volcano White Island just off Whakatane, with its spectacular sulphurous vents, offers one of New Zealand’s most unique eco-tourism trips.
Pukehina Beach is a beautiful 6km long white sandy beach. Wonderful swimming, boogie boarding and surfing along with all types of fishing, boat longline and surfcasting. The estuary is great for sailing canoeing and wind surfing.
Pukehina seaside village is surrounded by rich and fertile farmlands. Other facilities include two dairies and takeaways, licensed bar and restaurant, surf life saving club, boat ramp only metres down the road, two tennis courts, children's playground, Te Puke Golf Club only 10 minutes drive, big game fishing tours nearby, and also the Pukehina Fishing Club (sponsored by First National) which has monthly fishing club days and its own clubrooms. The warm and temperate climate enables holidaymakers to take advantage of the beach and facilities all year round.